Smile but this is serious business – revenues and brand image (i.e. heavy investments). Ann Summers sells sex toys. One of them, iGasm, plugs into a music player and vibrates to the beat. Do let your imagination ramble a little!. They released an add which copies Apple’s iconic iPod advertsing campaign.
Apple is threatening legal action if the campaign isn’t stopped. They have a lot to sayabout it.
We hope this request to remove it immediately will prevent us having to consider further action.
Ann Summers certainly got the buzz to grow its sales using Apple’s creativity, popularity, and product.
PS. My friend Adrian introduced me recently to a young business woman. She has just launched a new internet company. Guess what: she sells sex toys on the web. Got to know more about this booming business.