Dieter Carbon, Managing Director EMEA Gigafone, announced on February 11, the launch of their white label mobile advertising. Gigafone in Russia operates in a B2C model, addressing directly the consumers under their own brand. They are now exporting this know-how to european operators and players in a B2B model. Get ready for a number of messages on your phone. It will be spamed as well as you are getting spamed via email. Gigafone developed a system which allows the consumer to profile himself and thus focus the advertising exclusively based on this profile. Let’s see how it operates.
Dieter Carbon, Managing Director EMEA Gigafone, interviewed on February 12, 2008