We are still in the early days of mobile marketing: building this industry is about growing its revenues as well as establishing ethical standards for its players. Over the past 3 years, Laura Marriott, as President of the Mobile Marketing Association, contributed to clear obstacles to market development and to bring best practices to the eco-system. In 2008, the MMA will focus on mobile advertising. She tells more here.
Laura Marriott, President MMA, interviewed on February 12, 2008