Loic Le Meur was telling me and commenting the BBC experiment on Seesmic. The BBC used Seesmic to get people to talk about the credit crunch.A rather smart initiative. You need luck in business? I believe LCI is about to do a similar thing. These kind of partnerships with media create a new avenue for the company. Could they extend it to brands?
It’s not UGC (User Generated Content) anymore since it’s monitored and filtered by the editorial team of the BBC. I would call it User Generated Testimonies or UGT.