I met Shane Ginsberg, executive director of Organic, at his offices, a couple of blocs from the Moscone Center in San Francisco. He did not attend the Web 2.0 conference and i strongly recommend that you listen to his brilliant rationale, stained by more than a drop of humour and immersed in earthy business sense.
According to Shane, the 3 great challenges of the greatest minds of our times are :
#1 : the Manhattan project – #2: the moon shot – #3 the monetization of Facebook.
He prefers to follow what people actually do on the web.
Shane Ginsberg, executive director Organic, interviewed on April 24, 2008, San Francisco